Food City customers in the Knoxville area contributed $363,000 through the Race Against Hunger which was distributed Tuesday to several non-profit hunger relief organizations. Food City officials Emerson Breeden and Betsi James met representatives at the Western Avenue store.
The holiday promotion is co-sponsored by Kellogg’s.
During the promotion, customers can make a donation by selecting the desired dollar amount which is added to their order total. One hundred percent of the donations are contributed to hunger relief and charitable organizations throughout the region.
“Millions of Americans need food assistance each year. The Food City Race Against Hunger is one way we can help those in need right here in our own area,” said Kevin Stafford, Food City vice president of marketing, in a press release.
In the last three years, the Knoxville division generated $677,114 in donations, said James, and the company total was $1,159,500.