The line forms on the sidewalk of the new building in front of Target on Clinton Highway. Crumbl Cookies is a 2022 eating experience. Watch the video here.
Before I got home, there was a text message, presenting my receipt, asking how they had done and offering “loyalty points” for participating.
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The bakers at Crumbl Cookies in Powell
This franchise is hot, and the cookies are wonderful. The marketing plan seems to be 4-6 varieties offered for a week (changes on Sundays) of 200 total cookies. So, you’ve gotta keep coming back. There’s no shelf of cookies for viewing. Just a small army of teens busy icing cookies, straight from the oven.
So, I bought two chocolate chips, a lemon crinkle, a walnut fudge brownie and two pink donuts (don’t ask). Brought them home, sliced them like a pie and shared with family and friends. Also, don’t ask the calories per cookie.
The first Crumbl in Knox County opened June 3 at 6672 Clinton Highway, Suite 104. And wait, there’s more. A sign says, “Coming soon. Super Chix – Chicken & Custard.” It’s right next door. Man, they’ve got some different food. Check here.